Archive by Mikaela Dragon

Branding for Growth & Grace Collective

Creative Director / Co-Founder
June 2019

The Growth & Grace Collective brand is built around the idea of sustainable personal growth blossoming organically from within. "G&G" is used as the brand name's abbreviation for informal settings with the individual "g" becoming the brand symbol. Delicate floral illustrative elements join seamlessly with the "g" to bring a sense of grace, balancing out the boldness of the letter. The "g" intentionally stays incomplete, as one simply never stops growing.

The colour palette is made from bold, energetic pairs of complimentary colours to show the electric power of the community when coming together.
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I'm the co-founder of the Growth & Grace Collective, a wholesome, cross-industry network that aims to connect, inspire and support individual growth, specifically professionals with a lower social economic background. We believe holistic and sustainable personal growth is achieved when one can thrive in all 3 key areas: mental, physical and professional. By bringing people together, we foster an environment where individual growth is accelerated by the power of community and cross-industry knowledge sharing.

#CreativeBitches

Interview series for Shesays
2018 – 2019

#CreativeBitches was a light-hearted, endearing and fun interview series in which I discussed ‘Dogs and Careers’ with female talents in the creative industry. The series revealed a more human side of them, not the professional wonder women they are normally known as. The series also explored how the bond with their beloved dogs help them cope with the demanding creative industry. The campaign ran on Twitter, Facebook, LinkedIn and Instagram.

Influencer brief design

PPT Design | Freelancer @ Shift 6
2020

I regularly design influencer briefs in PPT for clients so that their teams can easily edit the content for future campaigns. The design translates the brand guidelines into a user-friendly document that enables easy content updates while protecting the brand's visual identity.

Cadbury Easter Pitch

Freelance

Easter is the second most popular time of the year for eating chocolate – Cadbury has a long tradition in the Easter Market stretching back to Victorian times, produces over half of all Easter Eggs enjoyed between New Year and Easter. Cadbury Creme Egg is the most popular and over 500 million Creme Eggs are made every year with about two thirds of that number being enjoyed in the UK.
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THE CHALLENGE
A digital concept that fits in with Cadbury's well-established Easter traditions and their seasonal social campaigns but still offers something new and exciting

THE IDEA
Easter Creme Egg Hunt - AR campaign with Geo targeting: Pokemon Go, Cadbury's Cream Easter Egg & brand partnership mash-up. Cadbury to hide cream eggs in shops of partner brands. Players go to the shops to find Cadbury's eggs and when the glitch appears, they know there is an White Creme Egg around.