Wuaki (currently known as Rakuten TV) is an a video-on-demand streaming service from Spain. Their main competitors include Netflix, NowTV, TalkTalk TV. They wanted to increase the brand awareness in the UK and across Europe.
I was the sole creative on the pitch and flew to Barcelona to present 2 concepts to client alongside our VP of Sales and MD. We split the pitch win with Havas Spain. Ka-ching!
CONCEPT 1: WUAKI FAMILY
The aim is to make Wuaki the fireplace of today’s families. The brand needs a face who is relevant, fun and obsessed with videos and movies — i.e. The Wuaki family.
I was the sole creative on the pitch and flew to Barcelona to present 2 concepts to client alongside our VP of Sales and MD. We split the pitch win with Havas Spain. Ka-ching!
CONCEPT 1: WUAKI FAMILY
The aim is to make Wuaki the fireplace of today’s families. The brand needs a face who is relevant, fun and obsessed with videos and movies — i.e. The Wuaki family.
Think X-factor meets Gogglebox. The Wuaki family contest searches for the the brand's ambassador families, who will produce Wuaki’s social content and get sent to red carpet events, interview movie cast members and review movies. The contest will be run across Europe to find families from each market, who will be able to promote the local cultures and video content. Every year, all Wuaki families around the world come together for a big party and you guess it, watch movies together!
CONCEPT 2: WHAT IS WUAKI?
Wuaki shows movies in demand. Movies demand Wuaki.
Nobody knows about Wuaki and they need a reason to discover the brand.
A film-related reason to be precise: Wuaki is the unsolved mystery that all greatest movies have in common. The thirst for the answer got out of hands and now everyone is out searching for the unknown Wuaki.
Wuaki shows movies in demand. Movies demand Wuaki.
Nobody knows about Wuaki and they need a reason to discover the brand.
A film-related reason to be precise: Wuaki is the unsolved mystery that all greatest movies have in common. The thirst for the answer got out of hands and now everyone is out searching for the unknown Wuaki.
