⭐  The campaign was named one of the Outstanding Projects in 2019 by Campaign Magazine  ⭐
Women spend more time praising others’ contributions than their own because self-promotion makes them uncomfortable. How can I change that?

She Stands Out was my own initiative for Shesays. An empowering event series that encouraged and inspired women to actively put themselves out there and confidently own their success.
I art-directed the project, pitched and liaised with various partners, managed speakers and ticket distribution, pushed PR activities and hosted the events (SheLeads was a partnership with TikTok London).

The campaign was named one of the Outstanding Projects in 2019 by Campaign Magazine.
PORTRAIT NIGHT

I collaborated with Germaine Walker studio in Nov 2018 for the first event of the ‘SheStandsOut’ series — ‘Portrait Night’. 55 female attendees had their headshots taken on a yellow background by award-winning photographers, Hannah Maule-Finch and Charlie Clift. They were also given viable tips by a panel made up of female powerhouses who had mastered their own self-PR techniques.
Mikaela Dragon © Creative since 2010. Proud mum of 3 sausage dogs