Koovs.com is an online Western fashion portal catering to young aspirational middle-class Indians. Following previous success with DisneyxKoovs 2016 unisex collaboration, DisneyxKoovs 2017 targeted full-grown fan-girls who look for fashion hipster versions of Disney-princess.

I designed the desktop and mobile layout and worked with the developers and media team in India to launch the landing page, the campaign newsletter and social content.